Kenny Schachter about this poster: The poster with Gagosian’s quote is about many of the underlying issues that we're talking about today. The most important thing, though, is that it’s a joke. All jokes are based on a morose kind of deathly, dark humour that makes people laugh.
This is a joke about the art world; not just about the art world, but about the most contemporary aspects of the art world. And it resonates with people. When I started there was literally 25 people that constituted the audience for contemporary art. This art piece wouldn’t have had an audience 15 years ago. This is indicative of how art has expanded and become more mainstream.