David Rudnick reinvents past tropes and codes to establish new visual systems. His ornate typefaces and dawn-of-the-internet visuals have become synonymous with millennial subcultures and their tendencies towards political resistance. For two decades he has created posters, music videos, album covers, performances, books and art-objects. Processes are wilfully laborious, with many designs drawn with his laptop's built-in trackpad or crafted using self-made tools and programmes. Rudnick describes his practice as “primacist” in nature, framing contemporary image-making as a “struggle for primacy...
Bio
David Rudnick (he/him) was born in 1986 in London. He is now based in Ghent, Belgium, where he works from a collaborative studio – Terrain.
Career
At the age of eight, Rudnick’s gateway into design was the album leaflet for The Best of New Order (1994). His collaborations since, with musicians including Evian Christ, Oneohtrix Point Never and M.I.A, have exerted profound influence both within and beyond this sphere.
Process
A self-taught designer, for nearly a decade Rudnick’s chosen design tool has been a 2012 Macbook Pro on account of its 1-to-1 pixel mapping. “It’s the best screen Apple ever produced,” he says, “it has the widest colour gamut and the deepest black.”