THE TREE OF KNOWLEDGE

With his first generative artwork, Beeple considers the subjective nature of our individual realities, as well as a hypothetical symbiosis between technology and nature. The Tree of Knowledge responds in real time to a wealth of information. Exactly how is down to its owner, who is granted a choice between three states. These states manifest in a trio of limited edition prints.

LIMITED EDITION PRINTS

SIGNAL, NOISE and CHOOSE VIOLENCE are static representations of the tree in each possible state. The artworks were created in collaboration with printmakers at Make-Ready, and will launch as time-limited editions on Wednesday 9 October.

From 9-11 October, for 48 hours only, the prints will be available to order individually or as a triptych, with free worldwide shipping.

THE LINGOTTO COLLECTION

Beeple revealed The Tree of Knowledge at the opening of Italian Tech Week in Turin, and announced that it had been acquired by the Lingotto Collection.

NON-PROFIT PARTNERS

A portion of proceeds from The Tree of Knowledge will support Art into Acres and Big Green.

Art into Acres is an artist-founded organisation based in the United States that connects artists with internationally recognized permanent old-growth land conservation.

Big Green is a nonprofit that believes growing food changes lives. It improves nutrition security, improves mental health, connects us with nature, opens our eyes to the impacts of climate change, and improves economic mobility.