Hassan Hajjaj’s portraits marry Western pop culture with his Moroccan heritage. The brightly coloured, intensely patterned works pair motifs from fashion brands like Louis Vuitton and Nike with traditional North African textiles. His trademark style, inspired by Malian photographers such as Malick Sidibé and Seydou Keïta, is translated across installation, video, performance and furniture design. At the age of twelve in 1973, Hajjaj moved from Morocco to London and quickly became inspired by the city’s subcultures - particularly the reggae scene. In the 80s, he began his career as a photographer and launched his own fashion brand. Hajjaj calls the friends and contemporaries who he photographs “rock stars.”