Hero of an UV pigment print by Oscar yi Hou

Coolieisms, aka: Born In The USA (Go And Kill The Yellow Man)

€3,500

Hero of an UV pigment print by Oscar yi Hou

Oscar yi Hou

Coolieisms, aka: Born In The USA (Go And Kill The Yellow Man)

€3,500

Limited edition

Edition of 30

Shipping within 2 weeks

In this new limited edition print, Oscar yi Hou reimagines Bruce Springsteen's iconic Born in the U.S.A. album cover, infusing it with queer sensuality.

Our first collaboration with Oscar, Coolieisms, aka: Born In The USA (Go And Kill The Yellow Man), is a translation of the original oil painting from his ongoing Coolieisms series. The series title references a 19th-century slur historically used to degrade exploited Chinese railroad labourers. Through this body of work, Oscar explores East Asian queer experiences in America, blending American pop culture, queer masculinities, kink iconography, and references to both ancient and contemporary Asian art and culture.

In his take on the cover, Oscar replaces the all-American man with a figure dressed in leather fetish gear. Across the stripes of the flag, lyrics from Bruce Springsteen's original song – "go and kill the yellow man" – are layered, referencing US imperialism and its violent history in Asia.

The edition is rich with symbolic detail, from the figure's small gold hoop – mirroring the artist's piercing – to a glitter-embellished navy handkerchief, nodding to the queer practice of 'flagging' which originated in 1970s gay male and BDSM communities as a code to communicate your sexual preferences. To embellish these details, printers at Make-Ready applied a dynamic silkscreen high-gloss varnish to specific areas and used a dazzling glitter coating to highlight the stars of the US flag on the navy handkerchief.

Was there a leather daddy back in the 1800s working in the mines? “Probably not.

Oscar yi Hou

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Reviews from Avant collectors

  • I loved the purchasing experience, and the artwork I ended up with. I would definitely come back for future art purchases :)

  • The work is absolutely stunning! The embossing, thick paper, it impressively captures Condo’s oil gestures and overall vibrance…

  • we appreciate the care taken in transport. Our piece was unframed but we appreciated how the packaging was done to protect it and also extras like the information on the art and the tote bag. We love the art work.

  • Top tier experience all around. The print quality is amazing, the packaging was superb, and the process was seamless. I am a huge fan of Avant Arte and I hope to continue collecting from you.

  • From start to finish, the process of purchasing, claiming the NFT counterpart, and receiving the framed piece was nothing short of excellent. My entire experience with Avant Arte displayed a level of professionalism and excellence across the board. Well done!

  • The piece looks great and we love having it in our home and added to our collection! Thanks so much...

  • i loved the details of the note and gloves. well done!

  • an amazing artwork. my second Tomas Sanchez. very happy to have it framed bu you. thank you.