Erick “Snowfro” Calderon is an artist, entrepreneur, and innovator shaping the future of NFTs. Before Calderon became globally recognised as Snowfro, he ran a boutique ceramic tile company. He was always passionate about the intersection of art and technology and his early artistic endeavours included 3D printed sculptures, and video projections. It is no surprise then that Snowfro immediately saw the technological potential of blockchain. He started collecting NFTs before they were even called NFTs. In 2020, he founded Art Blocks – a generative art NFT platform that allows artists to build generative scripts onto the blockchain.
