Conceptualism is an art movement that emerged in the mid-20th century, emphasizing the idea or concept behind an artwork rather than its visual or aesthetic qualities.

In conceptual art, the concept or the thought process is considered more important than the final physical form of the artwork. Artists often use various mediums, including text, photographs, and installations, to convey their ideas, challenging traditional notions of art and aesthetics.

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Parra's studio, with Parra at the centre, his back to the camera as he works on the large painting takes centre stage, showing a faceless blue woman in a striped dress, painted in red, purple, blue and teal. The studio is full of brightly coloured paints, with a large window on the right and a patterned rug across the floor under the painting.