Immersive Art

Immersive Art

Immersive art offers a heightened level of interactivity and experiential engagement, providing viewers with a more immersive experience.

Immersive art is a form of creative expression that actively involves and envelops the observer, which can be done either in person or through virtual means. The defining feature of immersive art installations lies in their ability to provide visitors with a meticulously designed, multisensory environment.

On top of their visual aspects, immersive art displays often integrate a blend of auditory elements, tactile sensations, vibrations, and even fragrances. As an illustration, "Vibrations: A Sound Experience," crafted by MJ Caselden and Derek Hoffend, used sound, vibrations, and magnetic forces to encourage visitors to explore heightened states of consciousness.

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Parra's studio, with Parra at the centre, his back to the camera as he works on the large painting takes centre stage, showing a faceless blue woman in a striped dress, painted in red, purple, blue and teal. The studio is full of brightly coloured paints, with a large window on the right and a patterned rug across the floor under the painting.